Investigating the Drivers of Corporate Social Responsibility in the Global Tea Supply Chain: A Case Study of Eastern Produce Limited in Malawi

Andrew Ngawenja Mzembe, Adam Lindgreen, François Maon () and Joëlle Vanhamme
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Andrew Ngawenja Mzembe: Business School, University of Huddersfield
Adam Lindgreen: Marketing and Strategy Section, Cardiff Business School
François Maon: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Joëlle Vanhamme: EDHEC - EDHEC Business School - UCL - Université catholique de Lille

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Abstract: Using a case study of the tea producer Eastern Produce Malawi, this research investigates which factors which influence companies upstream in the global supply chains to adopt a corporate social responsibility (CSR) agenda. Although external pressures, such as demands from Western consumers or international organizations and their related initiatives, may have shaped Eastern Produce Malawi's CSR agenda, strong internal organizational contingencies, including transformational leaders who recognize the significance of ethical issues and strong organizational values, led it to adopt this CSR agenda in practice. This study underscores the significance of using an integrative framework to explain various CSR drivers for companies. It concludes with managerial and public policy implications, as well as areas for further research. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment

Date: 2016-05
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Published in Corporate Social Responsibility and Environmental Management, 2016, 23 (3), pp.165-178. ⟨10.1002/csr.1370⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02998128

DOI: 10.1002/csr.1370

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