Alternative food networks: good practices for sustainable performance

Myriam Kessari (), Cédrine Joly, Annabelle Jaouen and Mélanie Jaeck ()
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Myriam Kessari: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Cédrine Joly: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Annabelle Jaouen: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Mélanie Jaeck: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Abstract: New alternative forms of distribution and consumption are emerging in the food sector in response to the deficiencies of current market practices. The increase in alternative food networks, short chains and direct selling has led to the emergence of new forms of collective action. Collective farmer shops (CFSs) are small sales outlets created by groups of farmers that aim to sell local products with social motives of transparency, sustainable farming, food quality and the improvement of the producers' livelihood. This research aimed to study the conditions under which these organisations maintain sustainable performance by achieving both social and economic goals. We developed a qualitative research protocol through 16 semidirected interviews with outlets engaged in an alternative food network in France. The results identify two groups that achieve social and economic performance and two groups that do not (only economic performance is achieved or none).

Keywords: alternative food markets; collective farmer shops; performance; sustainability; Alternative food networks (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (4)

Published in Journal of Marketing Management, 2020, 36 (15-16), pp.1417-1446. ⟨10.1080/0267257X.2020.1783348⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03001966

DOI: 10.1080/0267257X.2020.1783348

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