Developing Island Identities Through Citizen Approaches? The Contribution of Cultural Rights Exploratory Approach by Two Islands in Brittany

Leïla Damak () and Danielle Pailler ()
Additional contact information
Leïla Damak: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Danielle Pailler: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes

Post-Print from HAL

Abstract: The identity of the insular territories is generally built from top-down and "institutionalized" political logics. However, in the challenge for differentiation between territories and in particular islands, these approaches have their limits. It appears necessary to coordinate external economic and tourism development issues with local territorial issues, by identifying cultural resources as understood by cultural rights. To deploy a renewed island territorial marketing, it would be a question of implementing participatory projects and methodologies to meet the following challenges: How to create a common culture? How to promote citizen tourism? How to reveal the identities involved? Our research proposes to analyse the challenges of this "reverse" territorial marketing. In an exploratory phase of the research process, we question how can the island's website, particularly the home page, as place of digital expression of the desired identity contribute to a renewed imagination, excitment and to enhance positive behaviors? What is the contribution of the aesthetic dimensions of cognitive designs versus relational, experiential and emotional designs? We present the results of an exploratory study of two islands in Brittany conducted through a qualitative and a quantitative approach.

Keywords: Aesthetics homepage website; Place branding identity; Tourism in Brittany Islands; Cultural rights; Visitor and citizens attitude (search for similar items in EconPapers)
Date: 2020
Note: View the original document on HAL open archive server: https://hal.science/hal-03021499v1
References: View complete reference list from CitEc
Citations:

Published in International Journal of Islands Research, 2020, 1 (1), pp.Article 3. ⟨10.21427/hnn0-qf61⟩

Downloads: (external link)
https://hal.science/hal-03021499v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03021499

DOI: 10.21427/hnn0-qf61

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().