A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States

Marie Schill (), Delphine Godefroit-Winkel and Mine Üçok-Hugues
Additional contact information
Marie Schill: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Delphine Godefroit-Winkel: TBS - Toulouse Business School

Post-Print from HAL

Abstract: Country-of-origin (COO) research cites the influence of country-level actions on consumers' attitudes but does not specify how such actions might influence the COO image, particularly in a climate change context. However, various countries adopt different climate change actions, with notable potential implications for products associated with the nations' images; therefore, it is vital to understand the relationship between climate change actions and consumers' attitudes toward their country. This study, which solicits responses from 1,389 consumers in France, Morocco, and the United States, investigates whether and how climate change actions influence each COO image and consumers' attitudes toward it, which vary with consumers' level of climate change concern. Such climate change actions also exert distinct effects that are moderated by the cultural context. Therefore, this study extends the COO literature to a climate change context and provides relevant implications for policy makers and marketing managers aiming to improve their COO image.

Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Published in Journal of International Marketing, 2021, 29 (1), pp.23-38. ⟨10.1177/1069031X20963712⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03023332

DOI: 10.1177/1069031X20963712

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().