Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands

Christophe Vermeulen, Johan C. Karremans (), Mathieu Kacha (), Jean-Luc Herrmann () and Olivier Corneille ()
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Christophe Vermeulen: UCL - Université Catholique de Louvain = Catholic University of Louvain
Johan C. Karremans: Radboud University [Nijmegen]
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Jean-Luc Herrmann: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: This research provides one of the first attempts to ex- plore whether and how over-satiation may affect con- sumer responses to advertising. We showed that a state of over-satiation negatively affected evaluations and buying intentions of advertised brands of the over-con- sumed product.

Date: 2017-07-05
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Published in 18th General Meeting of the European Association of Social Psychology (EASP 2017), Jul 2017, Grenade, Spain

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03032480

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