Dissonant cognitions: from psychological discomfort to motivation to change

Gilles Séré de Lanauze and Béatrice Siadou-Martin
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Gilles Séré de Lanauze: UM - Université de Montpellier

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Date: 2019-08-12
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Published in Journal of Consumer Marketing, 2019, 36 (5), pp.565-581. ⟨10.1108/JCM-07-2017-2279⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03079719

DOI: 10.1108/JCM-07-2017-2279

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