The impact of the GDPR on content providers

Vincent Lefrere (), Logan Warberg, Cristobal Cheyre, Veronica Marotta and Alessandro Acquisti
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Vincent Lefrere: IMT-BS - DEFI - Département Droit, Économie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Logan Warberg: CMU - Carnegie Mellon University [Pittsburgh]
Cristobal Cheyre: Cornell University [New York]
Veronica Marotta: UMN - University of Minnesota [Twin Cities] - UMN - University of Minnesota System, Carlson School of Management - UMN - University of Minnesota [Twin Cities] - UMN - University of Minnesota System

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Abstract: We study the impact of the European General Data Protection Regulation (GDPR) on the advertising-supported online ecosystem. We focus on online content providers (such as news websites) and their users. We investigate whether restrictions on online tracking enforced by the regulation ultimately affect down-stream variables such as the quantity of content that websites offer to their visitorsand users' engagement with such content. The results suggest that the GDPR reduced the number of third-party cookies and tracking responses in both US andEU websites. Furthermore, the enactment of the GDPR may have to some extent negatively affected traffic to EU websites, relative to US websites. However, the enactment does not seem to have negatively affected the amount of content that EU websites were able to publish (relative to US websites), or the degree ofaverage social media engagement and interaction with such content. Our analysisis ongoing, as data collection is continuing.

Date: 2020-12-14
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Published in WEIS 2020 : 20th Annual Workshop on the Economics of Information Security, Dec 2020, Brussels, Belgium

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03111801

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