Consommation et confinement: quand le consommateur anxieux se réfugie tout en haut de la pyramide

Audrey Hanan (), Jean-Louis Moulins () and Audrey Portes ()
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Audrey Hanan: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Jean-Louis Moulins: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Date: 2021-01-16
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Published in 20th International Marketing Trends Conference, Jan 2021, VENISE, Italie

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