Disentangling the respective impacts of assortment size and alignability on perceived assortment variety

Victor Mejía (), Philippe Aurier and Richard Huaman-Ramirez
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Victor Mejía: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2021-03
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Citations: View citations in EconPapers (4)

Published in Journal of retailing and consumer services, 2021, 59, pp.102386. ⟨10.1016/j.jretconser.2020.102386⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03126705

DOI: 10.1016/j.jretconser.2020.102386

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