La publicité et l'intérêt collectif

Jacques Fontanel ()
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Jacques Fontanel: CESICE - Centre d'études sur la sécurité internationale et les coopérations européennes - UPMF - Université Pierre Mendès France - Grenoble 2 - IEPG - Sciences Po Grenoble - Institut d'études politiques de Grenoble

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Abstract: Summary : Advertising is entering the daily lives of consumers. As a result, the public authorities must monitor it, particularly if the information provided is incorrect or if the product thus offered presents a definite danger, in particular to people's health. Nor can consumer education be left solely to advertisers... Advertising seeks to define a social code, a representation through the purchase of products, which is often contested, in particular images that justify inequalities and distance consumers from human aims.

Keywords: consumption; social code; Advertising; Publicité; intérêt collectif; information; consommation; code social; collective interest (search for similar items in EconPapers)
Date: 1979
Note: View the original document on HAL open archive server: https://hal.univ-grenoble-alpes.fr/hal-03157818v1
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Published in L'Anti Publicité, Université des Sciences Sociales de Grenoble, 1979

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03157818

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