L’apprentissage émotionnel à distance de l’échec. Le cas de la Cité mondiale du vin et des spiritueux

Julien Cusin and Juliette Ducros-Passebois
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Julien Cusin: IRGO - Institut de Recherche en Gestion des Organisations - Université Montesquieu - Bordeaux 4 - Institut d'Administration des Entreprises (IAE) - Bordeaux
Juliette Ducros-Passebois: IRGO - Institut de Recherche en Gestion des Organisations - Université Montesquieu - Bordeaux 4 - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: This research studies the effect of a failure on the subsequent attitude of individuals engaged in a new project. We investigate the links over time between two projects dedicated to wine promotion in Bordeaux city. Our analysis shows the existence of an emotional learning from the failure. This is the result of heuristic approaches used by professional yet competent in their field. These simplified reasonings are related to their lack of involvement in the project that failed.

Date: 2015-04-28
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Published in Revue Française de Gestion, 2015, 41 (248), pp.109-134. ⟨10.3166/rfg.248.109-134⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03240450

DOI: 10.3166/rfg.248.109-134

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