Experience ritualization and sacralization: the Tokio Hotel Hypercamp

Ritualisation de l’expérience et sacralisation: l’hypercamp Tokio Hotel

Anthony Galluzzo () and Jean-Philippe Galan ()
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Anthony Galluzzo: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique
Jean-Philippe Galan: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Abstract: Each concert of the rock band Tokio Hotel has been going with the deployment of fan camps. These fans follow the band from town to town. At first sight, these camps seem to represent an extreme form of teenager fanaticism. By using the ethnographic immersion methods, we studied the Tokio Hotel camper community as a highly ritualized consumer experience. Far from being submissive to a predesigned product, the Tokio Hotel fan creates his own experience by casting individual and collective meanings on his action. These meanings are also religious; the camping week is turned into a purification ritual for the chosen persons who will stand in the first row in front of the scene in order to commune with their idols.

Keywords: music; fan; ethnography; consumer behavior; musique; ethnographie; comportement du consommateur (search for similar items in EconPapers)
Date: 2011
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Published in Congrès International de l’Association Française du Marketing, A. Decrop (coord.), Association Française du Marketing, 2011, Bruxelles, Belgique

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03243850

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