Charity event participation: study of the antecedents of satisfaction and behavioral and word-of-mouth intentions

Participation à un concert humanitaire: Etude des antécédents de la satisfaction et des intentions de comportement et de bouche-à-oreille

Jean-Philippe Galan (), Jeanne Albouy () and Laurent Maubisson ()
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Jean-Philippe Galan: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique
Jeanne Albouy: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique
Laurent Maubisson: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Abstract: This paper deals with consumer's participation to a cause-related event. Various antecedents of (i) satisfaction, (ii) behavioral intentions and (iii) word-of-mouth intentions have been examined. Although events are a common and relevant form of fundraising for Charities, very little academic research has been conducted in this area. A quantitative study, carried out on consumers taking part in a musical cause-related event, investigates antecedents of satisfaction and intentions specifically associated with charitable, experiential and service quality features. Using a multi-group analysis, a structural model provides insights on what is experienced by people when involved in such events.

Keywords: charity; satisfaction; service quality; music; consumer behavior; humanitaire; expérientiel; qualité de service; concert; Comportement du consommateur (search for similar items in EconPapers)
Date: 2010
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Published in Congrès International de l’Association Française du Marketing, G. Michel, C. Gauzene (coord.), Association Française du Marketing, 2010, Le Mans, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03245622

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