Detachment as a privilege: industry participation at TV programming and distribution marketplaces

Guillaume Favre () and Julien Brailly ()
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Guillaume Favre: LISST - Laboratoire Interdisciplinaire Solidarités, Sociétés, Territoires - EHESS - École des hautes études en sciences sociales - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - ENSFEA - École Nationale Supérieure de Formation de l'Enseignement Agricole de Toulouse-Auzeville - CNRS - Centre National de la Recherche Scientifique - INP - PURPAN - Ecole d'Ingénieurs de Purpan - Toulouse INP - Institut National Polytechnique (Toulouse) - UT - Université de Toulouse
Julien Brailly: AGIR - AGroécologie, Innovations, teRritoires - Toulouse INP - Institut National Polytechnique (Toulouse) - UT - Université de Toulouse - INP - PURPAN - Ecole d'Ingénieurs de Purpan - Toulouse INP - Institut National Polytechnique (Toulouse) - UT - Université de Toulouse - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Abstract: While studies have described the role of international trade fairs in building new industries, few have analyzed the reverse: that of companies detaching from fairs, and the contexts in which such events disappear. We study the processes of attachment and detachment to trade fairs in the television programming and distribution industry, using two polar cases: a recently created trade fair in Africa, at the fringes of the globalized market; and a declining trade fair in eastern Europe, which had once been a hub for international trade. We use quantitative data to characterize the degree of internationalization of these two fairs, and focus with qualitative data on the organization of these events. We show that attachment occurs when a fair is new and unavoidable for industry actors; but in older marketplaces, already integrated in globalized markets, powerful actors can detach from the marketplace and re-embed their commercial interactions into personal networks.

Keywords: Trade fairs; detachment; attachment; television studies; globalization; embeddedness (search for similar items in EconPapers)
Date: 2020
Note: View the original document on HAL open archive server: https://hal.science/hal-03256150v1
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Published in Consumption, Markets and Culture, 2020, Economies of Detachment, 24 (4), pp.373-389. ⟨10.1080/10253866.2020.1803071⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03256150

DOI: 10.1080/10253866.2020.1803071

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