Impact de la réputation classique et de l’e-réputation sur l’attractivité des entreprises en tant qu’employeurs

Laila Benraiss Noailles, Dhiba Lhajji, Amina Benraiss and Bouchra Benraiss
Additional contact information
Laila Benraiss Noailles: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux
Dhiba Lhajji: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

Post-Print from HAL

Abstract: The company's brand image and its reputation go through several channels of communication. The reputation of a brand or a person is no longer done by traditional wordof-mouth only, it is also done online. And it is called the "e-reputation" The purpose of this paper is to answer the following questions : Does the reputation of the company impact the attitude of potential candidates ? Can it also influence the attractiveness of the company ? To do this, we developed a research model that we tested with a sample of 370 future graduates in management studies. This research yields two interesting results. The reputation of the company presents as two-dimensional : the first dimension relates to e-reputation driven by social networks and the Internet and the traditional reputation conveyed by traditional channels of communication such as wordof-mouth. The results also show that the e-reputation of the company (on social networks and Internet) significantly impacts the overall attitude towards the company rather than its attractiveness as an employer. The impact of classical reputation on the attractiveness of the company as an employer is stronger compared to the e-reputation impact.

Keywords: Organizational attractiveness; Classical reputatione; E-reputation; Attitude towards the company as an employer; Social networks; Future graduates in management studies; Attractivité organisationnelle; Réputation; E-réputation; Attitude envers l'entreprise en tant qu'employeur; Réseaux sociaux; Jeunes diplômés (search for similar items in EconPapers)
Date: 2016-04
References: Add references at CitEc
Citations:

Published in Question(s) de Management, 2016, 15 (4), pp.71-80. ⟨10.3917/qdm.164.0071⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03259332

DOI: 10.3917/qdm.164.0071

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().