Mesure de l’effet d’accélérateur des récits d’étrangers et d’entreprises

Laurent Sempe and Jean-Paul Seloudre
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Laurent Sempe: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: His article provides a latent variables model in order to validate the "accelerator effect" of tourists' story, on the story of the residents (Marié 2004). The structural model validates this effect: a true convergence experience is created, with an appropriation by the stakeholder "students", of imaginary supported by stories of the tourists. In addition, this experience is very ephemeral. However, the story of the stakeholder "entrepreneur" not validated as "foreign", has no impact on the narrative experience of students. The article confirms the strength of foreign story on residents, according to the Trinitarian model of "Marié."

Keywords: Storytelling; Transmedia; Convergence; Resonance; Tourist; Transmédia; Résonance; Touriste (search for similar items in EconPapers)
Date: 2016-12-01
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Published in Communication & Organisation, 2016, 50, pp.87-100. ⟨10.4000/communicationorganisation.5364⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03260715

DOI: 10.4000/communicationorganisation.5364

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