Sadness or happiness? How emotions influence consumer rating decisions

Olga Goncalves () and Camille Lacan
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Olga Goncalves: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, IAE Perpignan - Institut d'Administration des Entreprises - Perpignan - UPVD - Université de Perpignan Via Domitia
Camille Lacan: IAE Perpignan - Institut d'Administration des Entreprises - Perpignan - UPVD - Université de Perpignan Via Domitia, CRESEM - Centre de Recherche sur les Sociétés et Environnements en Méditerranées - UPVD - Université de Perpignan Via Domitia

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Date: 2021-05-19
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Published in ASSOCIATION FRANCAISE DU MARKETING, May 2021, Angers, France

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