L'oenotourisme en Champagne: un nouvel outil de légitimation du champagne ? Une analyse en terme de Mégamarketing

Elsa Gatelier ()
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Elsa Gatelier: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Date: 2021-04-07
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Published in Journée de recherche en marketing du Grand-Est (JRMGE), Laboratoire REGARDS, Université de Reims Champagne-Ardenne, Apr 2021, Reims, France

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