Green Marketing, Greenwashing, and Generation Z: Discovering how and why the younger generation reacts to companies’ ecological actions

Keenan Brown, Bachar Moughayt and Danielle Lecointre-Erickson ()
Additional contact information
Keenan Brown: EGEI - Éthique et Gouvernance de l’Entreprise et des Institutions - UCO - Université Catholique de l'Ouest
Bachar Moughayt: EGEI - Éthique et Gouvernance de l’Entreprise et des Institutions - UCO - Université Catholique de l'Ouest
Danielle Lecointre-Erickson: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage, EGEI - Éthique et Gouvernance de l’Entreprise et des Institutions - UCO - Université Catholique de l'Ouest

Post-Print from HAL

Date: 2021-06
References: Add references at CitEc
Citations:

Published in 10th International Conference on Business & Economic Development (ICBED), Jun 2021, Online, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03267514

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().