Réinventer l’agence bancaire de demain

Corinne Rochette, Francois Cassiere (), Samuel Lagrange and Christine Lambey-Checchin ()
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Francois Cassiere: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Abstract: In its most advanced dimension, collaborative innovation is an open innovation approach. It aims to involve various stakeholders in the value creation from conception. It is a particular process of extraordinary participation, learning new practices and adjustment still not observed. The collaborative innovation process adopted by a mutual bank here brings some light on how it implements the changes which it gives rise, plasticity and agility necessary for its success.

Date: 2016-08
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Published in Revue Française de Gestion, 2016, 42 (259), pp.101-119. ⟨10.3166/rfg.2016.00073⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03326052

DOI: 10.3166/rfg.2016.00073

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