Lecteur de bandes dessinées: Un consommateur pluriel multi-déterminé ?

Caterina Trizzulla ()
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Caterina Trizzulla: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, ISAM-IAE - Institut supérieur d'Administration et de Management [Nancy] - UL - Université de Lorraine

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Date: 2016-04-01
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Published in 2ème Journée de Recherche en Marketing du Grand-Est, Apr 2016, Reims, France

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