Anthropological interpretation of the Business Model: myth, institutionalization and sharing

Thierry Verstraete and Estele Jouison
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Thierry Verstraete: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux
Estele Jouison: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing.

Date: 2019-11-19
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Published in Journal of Business Models, 2019, 7 (4), pp.59-65. ⟨10.5278/ojs.jbm.v7i4.2926⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03360806

DOI: 10.5278/ojs.jbm.v7i4.2926

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