Prise en compte de l’hétérogénéité des pays émergents, développement d’alternatives stratégiques pour les franchiseurs français

Romain Weigel ()
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Romain Weigel: ESPI2R - Laboratoire ESPI Réflexions et Recherches (1997-2021) - ESPI - Ecole Supérieure des Professions Immobilières

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Date: 2014
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Published in 4ème conférence annuelle d’Atlas/AFMI Association Francophone de Management International (AFMI), 2014, Marseille, France

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