Psychological distance towards coupons: proposing a measurement scale

La distance psychologique envers les coupons de réductions: proposition d’une échelle de mesure

Tannaz Vaziri ()
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Tannaz Vaziri: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: The aim of this research paper is to create a scale of psychological distance in the coupon context. After a brief analysis of the literature on coupons and psychological distance, we have studied more particularly the effects of the psychological distance towards des coupons. One qualitative study and two quantitative study allowed us to propose a measurement scale with four dimensions (spatial distance, temporal distance, social distance and hypotheticality distance). Reliability, convergent and discriminant validity and also predictive validity are all acceptable.

Keywords: Psychological distance; measurement scale; discount coupon; promotion; distance psychologique; coupon de réduction; échelle de mesure (search for similar items in EconPapers)
Date: 2017-05-17
Note: View the original document on HAL open archive server: https://hal.science/hal-03390698
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Published in 33ème congrès international de l'AFM, May 2017, Tours, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03390698

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