Le NeuroMarketing comme outil d’accroissement de l’efficacité des campagnes publicitaires: Revue de la littérature et propositions

Oualayad Z and Joël Müller
Additional contact information
Joël Müller: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille

Post-Print from HAL

Date: 2016-05-03
References: Add references at CitEc
Citations:

Published in Colloque Marketing à l'ère des Neurosciences, Association Maghrébine de Marketing, May 2016, Hammamet, Tunisie

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03407263

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().