Brand heritage as a temporal perception: conceptualisation, measure and consequences

Fabien Pecot, Pierre Valette-Florence () and Virginie de Barnier
Additional contact information
Virginie de Barnier: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

Post-Print from HAL

Date: 2019-11-22
References: Add references at CitEc
Citations: View citations in EconPapers (15)

Published in Journal of Marketing Management, 2019, 35 (17-18), pp.1624-1643. ⟨10.1080/0267257X.2019.1667414⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03497144

DOI: 10.1080/0267257X.2019.1667414

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().