Information asymmetry between producers and consumers, and sustainable agriculture

Asymétrie d’information entre producteurs et consommateurs et agriculture durable

Lafont Anne-Laurence () and Carole Maurel ()
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Lafont Anne-Laurence: UM - Université de Montpellier
Carole Maurel: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Abstract: This study explores information asymmetry and opportunism among actors in the agriculture, the degree of fit between production modes and distribution channels through sustainable agriculture (SA). It shows that upstream actors struggle to signal products fitting with SA to customers, who suffer from information asymmetries and adverse selection. We also propose a solution, complementary to existing ones, to reduce asymmetry and promote a SA.

Keywords: sustainable agriculture; distribution channel; socially responsible consumer; information assymmetry; opportunism; agriculture durable; mode de commercialisation; consommateur socialement responsable; asymétrie d’information; opportunisme (search for similar items in EconPapers)
Date: 2022-01-05
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Published in Systèmes alimentaires / Food Systems, 2022, Systèmes alimentaires / Food Systems 2021, n° 6, 2021 (n° 6), pp.95-118. ⟨10.48611/isbn.978-2-406-12705-5.p.0095⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03514413

DOI: 10.48611/isbn.978-2-406-12705-5.p.0095

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