Influences of alliance wide rewards on the perceived alliance brand image, and its relationships with alliance brand equity, perceived value, customer satisfaction and brand loyalty

Vikrant Janawade (vikrant.janawade@gmail.com), Roblyn Simeon and Nadine Tournois (nadine.tournois@unice.fr)
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Vikrant Janawade: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Nadine Tournois: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2021-05-03
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Published in 11th International Conference of ATLAS/AFMI, May 2021, Online conference, Supported by Universidad de La Sabana, Bogotá, Colombia

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