"Soft resistance", from dissent to innovation

La « résistance molle », de la dissidence à l’innovation

Jean-Marc Lairaudat ()
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Jean-Marc Lairaudat: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: In the face of vulnerable energy customers, some EDF solidarity professionals put in place individual strategies that ultimately develop innovation processes through a practice of work that goes beyond their jobs. Why do they become the dissidents of the solidarity policy of their company when their actions demonstrate a permanent commitment to its side? This paradox will be analyzed thanks to a set of semi-directive interviews and observations on a single social territory. In tune with the times and helped by their poor status, in a hidden way, they then make a set of actions at the margin but innovative in their daily professional. Successful, their inventiveness becomes social by mimicry. By their "soft resistance" to the prescribed, these intermediary actors between EDF and its customers obtain a profitable result for their customers but also, in spite of everything, for their company.

Keywords: Innovation; dissidence; résistance; solidarité; acteurs intermédiaires; dissent; resistance; solidarity; intermediary actors (search for similar items in EconPapers)
Date: 2021-03-25
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Published in AIMS « La face cachée de l’innovation », Mar 2021, lyon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03570953

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