Playing companies: The factors involved in Serious Game design when communicating with young people

Olivier Rampnoux ()
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Olivier Rampnoux: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Abstract: In this paper, we develop a case studies about one Serious game, specifically targeted on youth between 13 to 16 years old. Based on interactive process, we can restitute a complex process, where the players interact with producer and developers. Also, we us a qualitative approach to collect data (interviews and observations).

Date: 2016-04-27
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Published in 7th International Child and Teen Consumption Conference: Cultural Contexts, Relations and Practices, Aalborg University, Apr 2016, Aalborg, Denmark

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03579081

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