Effects of face-versus-score use in reviews on consumer responses: An eye-tracking approach

Safaa Adil and Danielle Lecointre-Erickson ()
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Safaa Adil: ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Danielle Lecointre-Erickson: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage, EGEI - Éthique et Gouvernance de l’Entreprise et des Institutions - UCO - Université Catholique de l'Ouest

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Date: 2022-03-23
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Published in International Society of Marketing Conference, Mar 2022, Chicago, United States

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