Comment l'attention médiatique sur les enjeux agroalimentaires oriente-t-elle le reporting sociétal d’entreprise ?. Le cas de Bonduelle

Sophie Giordano-Spring () and Géraldine Rivière-Giordano ()
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Sophie Giordano-Spring: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Géraldine Rivière-Giordano: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: The object of this article is to examine the contribution of media-agenda setting theory to the study of societal business reporting. A monograph on the company Bonduelle was created over the course of 10 years. Comparison of press articles dealing with specific societal issues in the agrifood sector with the societal reporting by Bonduelle shows their general convergence but also indicates differentiated communication strategies.

Keywords: Corporate social responsibility; reporting; communication; fruit and vegetable industry; Responsabilité sociale d’entreprise; industrie des fruits et légumes (search for similar items in EconPapers)
Date: 2016
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Published in Systèmes alimentaires / Food Systems, 2016, 1, pp.169-193

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03601247

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