L'influence de l'attitude envers le risque sanitaire et la confiance envers les parties prenantes sur les réactions du patient: le cas des plateformes de santé en ligne

Emna Cherif (), Nora Bezaz () and Manel Mzoughi
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Emna Cherif: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne, IAE - UCA - Institut d'Administration des Entreprises - Clermont-Auvergne - UCA - Université Clermont Auvergne
Nora Bezaz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Manel Mzoughi: ICD International Business School Paris

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Date: 2021-05-19
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Published in 37ème congrès international de l'Association Française du Marketing, May 2021, Angers, France

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