L’éthique de la vente au consommateur, un impensé de la responsabilité sociétale des enseignants-chercheurs

Yves Livian ()
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Yves Livian: Institut d'Administration des Entreprises (IAE) - Lyon, Université de Lyon

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Abstract: Even if the customer is supposed to be the nexus of market economy, he is often the weakest stakeholder. He is viewed as a target, creating shareholder value, but not always as an agent worthy of recognition. Many unfair and misleading sales practices are ignored in management education and research. The article describes some of them and shows that marketing and sales are often presented in teaching as an enchanted world. An enriched societal responsibility of academics should lead to include more consideration to sales ethics.

Keywords: unfair practice; ethics; societal responsibility; Consumer; consommateur; vente; pratique trompeuse; éthique; responsabilité sociétale; sale (search for similar items in EconPapers)
Date: 2021-01-01
Note: View the original document on HAL open archive server: https://hal.science/hal-03768518
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Published in Management & sciences sociales, 2021, Responsabilité sociétale des enseignants-chercheurs en management, 30, pp.121-127

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