Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house

Yacine Ouazzani (), Haydeé Calderón-García and Berta Tubillejas-Andrés
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Yacine Ouazzani: TBS Education
Haydeé Calderón-García: UV - Universitat de València = University of Valencia
Berta Tubillejas-Andrés: UV - Universitat de València = University of Valencia

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Date: 2022-08
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Published in Journal of Marketing Management, 2022, https://www.tandfonline.com/doi/abs/10.1080/0267257X.2022.2105936. ⟨10.1080/0267257X.2022.2105936⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03796348

DOI: 10.1080/0267257X.2022.2105936

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