La reconnaissance des erreurs est-elle un bon argument commercial ? Les enseignements des commentaires en ligne des clients concernant cinq vidéos publicitaires

Julien Cusin () and Michael Flacandji
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Julien Cusin: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux
Michael Flacandji: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Date: 2021-07-08
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Published in RIMHE : Revue Interdisciplinaire Management, Homme(s) & Entreprise, 2021, 10 (43), pp.95-110. ⟨10.3917/rimhe.043.0095⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03822314

DOI: 10.3917/rimhe.043.0095

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