Visitor's continental origin and museum experience: an intercultural approach of online reviews

Origine continentale du visiteur et expérience au musée. Une approche interculturelle des avis en ligne

Amélie Clauzel (), Caroline Riché () and Marion Vidal ()
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Amélie Clauzel: UP1 - Université Paris 1 Panthéon-Sorbonne, PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne
Caroline Riché: CRIISEA - Centre de Recherche sur les Institutions, l'Industrie et les Systèmes Économiques d'Amiens - UR UPJV 3908 - UPJV - Université de Picardie Jules Verne

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Abstract: An effect of visitors' national culture on their museum experiences online reviews is demonstrated. A quantitative study indicates that Asian visitors evaluate significantly better than European and North American people, the latter being the most severe. A qualitative study of the online reviews' valence confirms and deepens these results. An identification of prominent (dis)satisfaction criteria for each of these three populations allow us to differentiate segments. This reflects important issues.

Date: 2016
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Published in Revue Française du Marketing, 2016, 256, pp.41

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03876403

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