Identification of ambassadors’ high involvement practices in territorial attractiveness strategies: a crossover between human resources management and place marketing

Djelloul Arezki (), Laura Carmouze () and Christophe Alaux ()
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Djelloul Arezki: AMU IMPGT - Institut de management public et de gouvernance territoriale - AMU - Aix Marseille Université, AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2020-12-08
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Published in International Place Branding Association, Dec 2020, Barcelone, Spain

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