Petits distributeurs indépendants: de l’évitement à l’indifférence concurrentielle ?

Fabien Eymas () and Faouzi Bensebaa
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Fabien Eymas: Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar, CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Faouzi Bensebaa: UP8 - Université Paris 8 Vincennes-Saint-Denis

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Abstract: This article aims to answer the following questions: What are the avoidance strategies used by small independent retailers? How do they relate to each other and, eventually, to other relational modalities used by these actors in their competitive behaviour? The interpretation of the results of the analysis of the interviews conducted with small independent retailers enables us to show that these managers combine strategies of distinction, exploitation of their rare skills and resources, isolated location and/or niche. Five original avoidance configurations emerge from this study. Besides, a behaviour of competitive indifference was also identified, allowing us to enrich the reflection on the inter-firm relations.

Keywords: Avoidance; Competitive indifference; Relational strategies; Small independent retailers; Evitement; Indifférence concurrentielle; Petits distributeurs indépendants; Stratégies relationnelles (search for similar items in EconPapers)
Date: 2021-09-30
New Economics Papers: this item is included in nep-des
Note: View the original document on HAL open archive server: https://hal.science/hal-03960110v1
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Published in Finance Contrôle Stratégie, 2021, 24 (3), pp.fcs.8258. ⟨10.4000/fcs.8258⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03960110

DOI: 10.4000/fcs.8258

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