The influence of national culture on online and offline petition-signing

Anne Carminati, Elisa Monnot () and Béatrice Parguel ()
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Anne Carminati: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Elisa Monnot: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: The importance of online and offline petition-signing strongly differs from one country to another. This research therefore explores the influence of national culture on offline and online petition-signing.Specifically, it draws on the Hofstede's cultural dimensions model (1980) to consider the influence of 3 cultural values: self-affirmation, preference for the short term and uncertainty avoidance. Results show that self-affirmation value has a significant and positive effect on both offline and online petition-signing. However, preference for the short term and uncertainty avoidance only have significant effects on online petition-signing. These results allow to identify potential obstacles and driving forces to promote online petition-signing

Keywords: petition-signing; online petition-signing; cultural values (search for similar items in EconPapers)
Date: 2022-12-05
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Published in ANZMAC Conference, Dec 2022, Perth, Australia

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03996624

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