The CSR control of suppliers: between greenwashing and real effort for a focal firm. The Veolia case

Le contrôle RSE des fournisseurs: entre « greenwashing » et effort réel d’une firme pivot. Le cas VEOLIA

Guillaume Chanson and Thrycia Tite
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Guillaume Chanson: UP1 - Université Paris 1 Panthéon-Sorbonne, PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Abstract: In response to increasing pressures from stakeholders, companies are increasingly communicating about their responsible approaches. What is it ? The purpose of this paper is to propose a way to detect greenwashing in companies. We propose in this article to determine whether the company Veolia makes greenwashing by relying on the control of its suppliers. By providing means of detecting greenwashing, this paper represents an academic and professional advance in the actual level of CSR integration at the supply chain level.

Keywords: Greenwashing; CSR; supply chain; control; signaling,Greenwashing,RSE,supply chain,contrôle,signal (search for similar items in EconPapers)
Date: 2019-02-12
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Published in Recherches en sciences de gestion, 2019, N° 128 (5), pp.59-80. ⟨10.3917/resg.128.0059⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04012772

DOI: 10.3917/resg.128.0059

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