LA REDUCTION DU RISQUE ALIMENTAIRE: CADRE THEORIQUE ET PROPOSITION D'UN MODELE EXPLICATIF DE DECISION D'ACHAT PRESENTANT LE ROLE DE LA CONFIANCE

Paul-Emmanuel Pichon ()
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Paul-Emmanuel Pichon: CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique

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Abstract: The aim of this paper is to understand the act of food. We will present the results of an empirical research based on meat purchase, wich reveals the importance of trust. Then we will present a théorical model including trust in transmitter in risk reduction.

Keywords: trust; incorporation principle; magic thinking; « omnivorous » paradox; meat purchase; Food risk; Risque alimentaire; confiance; principe d'incorporation; pensée magique; paradoxe de l'homnivore; achat de viande (search for similar items in EconPapers)
Date: 2003-11
Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-04086934
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Published in 3ème Congrès International des Tendances du Marketing, Nov 2003, Venise, Italie

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04086934

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