ENRICHISSEMENT DE LA CONCEPTUALISATION DU RISQUE SOCIAL EN MARKETING

Paul-Emmanuel Pichon () and Laurent Bertrandias ()
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Paul-Emmanuel Pichon: CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique
Laurent Bertrandias: TBS - Toulouse Business School

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Date: 2004-05
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Published in 20ème Congrès AFM ( Association Française du Marketing ), Association Française du Marketing, May 2004, Saint Malo, France

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