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La délégation de tâches aux objets intelligents: un modèle explicatif de la valeur perçue appliqué à la conduite autonome

Laurent Bertrandias (), Manu Carricano and Orsolya Sadik-Rozsnyai
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Laurent Bertrandias: LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse, IUT Paul Sabatier - Institut Universitaire de Technologie - Paul Sabatier - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse

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Date: 2016-05-18
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Published in 32ème Congrès International de l’Association Française du Marketing, IAE Lyon, May 2016, Lyon, France

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