La différence de perception de la valeur ajoutée des grossistes au sein d'une triade de distribution

Jean-Marc Joyeux ()
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Jean-Marc Joyeux: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Keywords: Grossistes; Distribution (search for similar items in EconPapers)
Date: 2021-05-19
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Published in 37ème congrès annuel de l'association française du marketing, IAE d'Angers, May 2021, Distanciel, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04240620

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