Mobile money and the adoption of e-commerce by firms in Cameroon

Mobile money et adoption du commerce électronique par les entreprises au Cameroun

Mathieu Juliot Mpabe Bodjongo

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Abstract: The aim of this article is to examine the role of mobile money in the adoption of e-commerce by firms in Cameroon. The analysis focuses on a sample of 145 439 firms, taken from the 2nd General Business Census (INS, 2018). Results obtained using probit with multinomial logit selection bias correction, reveal that mobile money stimulates e-commerce adoption among firms. In addition, firm size, level of education and improved institutional environment also significantly boost e-commerce.

Keywords: e-commerce; mobile money; firms; formal sector; informal sector; e-commerce; mobile money; entreprise; secteur formel; secteur informel (search for similar items in EconPapers)
Date: 2023-10-31
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Published in European Review of Service Economics and Management, 2023, 2023-1 (15), pp.53-95. ⟨10.48611/isbn.978-2-406-15800-4.p.0053⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04274676

DOI: 10.48611/isbn.978-2-406-15800-4.p.0053

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