Intrinsic and extrinsic motivations of car sharing systems users

Motivations intrinsèques et extrinsèques des utilisateurs de systèmes de covoiturage

Marcos Lima, Patricia Baudier (), Karim Alawamleh and Bjorn Seguin
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Marcos Lima: SKEMA Business School - SKEMA Business School
Patricia Baudier: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Karim Alawamleh: PULV - Pôle Universitaire Léonard de Vinci
Bjorn Seguin: PULV - Pôle Universitaire Léonard de Vinci

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Abstract: The sharing economy enables the emergence of new Product-Service Systems, which are both environmentally friendly and economically attractive business models for all stakeholders involved. This article examines the motivations of users of car sharing platforms, investigating intrinsic and extrinsic drivers behind their attitude and behavior in adopting these systems. To do this, we have adapted a scale based on Self-Determination Theory in order to examine the intentional behavior of 158 car sharing service users. We found that both intrinsic motivation factors (environmental perspective and enjoyment) and one extrinsic factor (economic benefit) strongly contribute to creating a favorable attitude concerning the practice of car sharing. However, expectations surrounding reputation do not seem to influence users' attitudes or behavioral intention. We discuss the managerial implications of these findings for innovation in this domain.

Keywords: Sharing economy; Product-Service Systems; Intrinsic and extrinsic motivations; Structural equation models; Économie du partage; Systèmes Produit-Services; Motivations Intrinsèques et Extrinsèques; Modèles d’Équations Structurelles (search for similar items in EconPapers)
Date: 2020-01-13
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Published in Technologie et innovation, 2020, 5 (1), pp.1-16. ⟨10.21494/ISTE.OP.2020.0444⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04314554

DOI: 10.21494/ISTE.OP.2020.0444

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