Studying brand/label alliances: proposition of a value transfer model

Maud Dampérat (), Eline Jongmans (), Ping Lei, Florence Jeannot () and Alain Jolibert
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Maud Dampérat: UL2 - Université Lumière - Lyon 2, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Eline Jongmans: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], UGA - Université Grenoble Alpes
Ping Lei: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Florence Jeannot: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics
Alain Jolibert: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2016-07-20
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Published in 19th Academy of Marketing Science World Marketing Congress, AMS, Jul 2016, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04325097

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