Dynamics of convivial affective atmospheres

Joonas Rokka, Brigitte Auriacombe (), Eric Arnould and Lionel Sitz
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Joonas Rokka: EM - EMLyon Business School
Brigitte Auriacombe: EM - EMLyon Business School
Eric Arnould: Aalto University
Lionel Sitz: EM - EMLyon Business School

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Abstract: "This article examines the dynamics of affective atmospheres in explaining compelling touristic service experiences. Extending affect-theoretical research, we theorize and examine the role of affective bodily encounters through which convivial atmospheres are (re)produced. Based on multi-sited ethnographic research in iconic Club Med resorts, our findings emphasize the spontaneity and fragility of convivial affective atmospheres, meaning they are difficult to control, but also how their ongoing "bubbling" is shaped by materiality, ritual activities, and temporality. We contribute by (1) developing the concept of convivial affective atmosphere, and by (2) offering a theoretical framework that helps advance research into the affective entanglement and dynamics of atmospheres in tourism. Finally, we critically discuss what service providers can do to facilitate and re-produce convivial atmospheres."

Keywords: atmosphere; conviviality; tourism; Service interactions; Ethnography; Club Med (search for similar items in EconPapers)
Date: 2023-07-01
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Published in Annals of Tourism Research, 2023, 101, 13 p. ⟨10.1016/j.annals.2023.103601⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04325723

DOI: 10.1016/j.annals.2023.103601

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