Public Enterprises in the Era of New Technologies: A Market-Led Approach to Innovation

Annie Judith Mouangue () and Augustin Junior Mbam ()
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Annie Judith Mouangue: Université de Douala
Augustin Junior Mbam: Université de Douala

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Abstract: This research explains the use of new technologies within the public enterprise through a market-oriented approach. The results we find identify two main sources through which public enterprises must innovate: a customer-oriented approach to innovation (understanding current and future customer needs) and a competitor-oriented approach to innovation (understanding competitor behaviour).

Keywords: New Technologies; Public Enterprises; Market Orientation; Innovation; Technological Innovation. (search for similar items in EconPapers)
Date: 2022
Note: View the original document on HAL open archive server: https://hal.science/hal-04421316
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Published in International Journal of Innovative Science and Research Technology , 2022, 7 (12)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04421316

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